DataAware
Newsletter
Happy October! 🎃
While the rest of the world is carving pumpkins, we know what really keeps you up at night: schema drift, pipeline failures, and migrations that haunt your backlog.
This month, we have a newsletter packed with goodies. But first, we're playing a game. Trick or Treat? Choose your path below—one leads to a spooky surprise, the other to a sweet reward.
Click to find out what you get... if you dare. 👻
📆 Upcoming Events 📆
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Hands on Lab: Agentic Data Engineering
Wednesday, October 8, 2025
10am PT | 1pm ET
Enough reading about AI agents—let's actually build with them.
Join us for a live, hands-on lab where you'll go from zero to deployed agentic workflows in one session. No fluff. Just you, your laptop, and real data engineering problems getting solved in real-time.
WEBINAR: Agentic Data Engineering on Snowflake
Wednesday, October 15, 2025
10am PT | 1pm ET
❄️ Snowflake users: this one's for you! We're breaking down exactly how Agentic Data Engineering works in the Snowflake ecosystem.
You'll Learn:
- How AI agents leverage Snowflake's architecture for autonomous pipeline management
- Cost optimization tactics (because credits add up fast)
- Live demo: ADE workflows running on Snowflake in production
TDWI Transform
🗓️ November 16-21
📍Orlando, Florida
Join us at TDWI Transform 2025 Orlando. With over 50 masterclasses, hands-on labs, and bootcamps, this conference offers practical, immediately applicable training. Meet us in Olando for:
- Tracks on Data Architecture, Data Engineering, ML/AI Ops, and more
- No fluff—sessions are taught by industry veterans
- Tactical full-day training sessions on orchestration, observability, data quality, and more
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If you’re serious about building scalable, future-proof data systems, this one’s worth getting on your calendar.
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🚀 We're Hunting... and You're Invited
Big news: Ascend is launching on Product Hunt on MONDAY, and we're bringing treats for everyone who joins the hunt.
What's in it for you:
- Free trial access to Agentic Data Engineering (no credit card, no tricks)
- 100 bonus credits exclusively for Product Hunters
- First look at features we haven't released publicly yet
Mark your calendar. We're going live on MONDAY!
Follow us ahead of the launch →
📚 What We're Reading 📚
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Stop Fighting Schema Changes (Seriously, Just Stop)
Schema evolution shouldn't feel like defusing a bomb. Every new field, every data type change, every unexpected null—it doesn't have to break everything downstream.
In this post:
- Why traditional schema management is a losing battle
- How intelligent schema handling actually works
- Real examples of pipelines that adapt instead of explode
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Build Your Own AI Specialists in Minutes
Introducing Custom Agents—because your data problems are unique, and your AI should be too. Now you can create specialized agents tailored to your exact workflows, without talking weeks to deploy.
What you'll discover:
- How to build custom agents for your specific use cases
- Real examples: data quality, pipeline optimization, and more
- Why this changes the game for data teams
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80 Billion Records. 18TB. $12. Daily.
We turned a supposedly "impossible" Snowflake migration into a daily $12 production run. This is the kind of story that sounds made up—except we have the receipts.
Inside the post:
- The pre-migration headaches (and how we made them vanish)
- How agentic workflows handled the heavy lifting
- Actual performance numbers and lessons learned
Hope you survived the Hall of Horrors (or enjoyed your whitepaper treat). Either way, October's looking a lot less scary when you've got AI agents handling the grunt work.
Whether you're joining us for the hands-on lab, stalking our Product Hunt launch, or just finally fixing that schema drift issue that's been haunting you since Q2—we're here for it.
Happy Building,
The Ascend Team 🎃
P.S. — See something terrifying in your data pipelines?
You can probably build an agent for that. 👀
